Waterstones

Waterstones: Revamp the Highstreet Campaign

The project aims to develop a campaign that revitalises Waterstones' relevance among young people in a post-COVID digital commerce landscape. As the traditional brick-and-mortar model faces an evolving market with many perceiving its decline, Waterstones must strategically leverage current trends to sustain profitability and adapt to today's dynamic retail environment.

Role
Creative Director/ Market Strategy

Tools
Market Research, Adobe Photoshop, Adobe Illustrator

Client
Waterstones

Year
09/2022

  • Project goal

    Create a campaign to make Waterstones relevant to young people in a post-COVID digital commerce world.

  • Problems

    Brick and Mortar is changing, with many feeling its decline; Waterstones must use trends in current trends to remain profitable in the current climate.