Takasaki Coffee Branding
Brand Packaging: Takasaki Coffee's packaging should reflect its commitment to nature and sustainability. Recyclable or compostable materials can be used, and adorned with nature-inspired illustrations or patterns. The packaging should also include information about the origin of the coffee beans and the positive impact on local communities.
Brand Experience: Takasaki Coffee aims to create a unique and meaningful experience for customers by organising coffee-tasting events, coffee brewing workshops, and virtual tours of coffee farms.
Marketing Strategy: The marketing strategy should revolve around storytelling, emphasising the brand's connection to nature, sustainability, and the exquisite coffee experience it offers.
Branding
Logo
DaruMug ・ ダル（ま）マグ（カップ）
Blending the timeless allure of traditional Daruma iconography with the homely charm of a rustic coffee mug, this logo captures the quintessence of Takasaki Daruma as a fusion of classic elegance and vibrant energy.
Colour Scheme
Typography
Brand in Action
The brand palette is meticulously crafted to represent the landmarks of the Takasaki, Gunma region whilst keeping a modern look that would appeal to a broad audience.
