Knots Website Audit
Knots’ website needs a spruce up. Using specialist understanding of web design and information architecture, informed by the customer journey, I produced a proposal that would help this client improve their the UX of the website.
Role
UX Designer, Auditor
Tools
Figma, Backend
Client
Knots
Year
03/2024
Original Website Audit
SEO title and description look fine, metadata well optimised.
Most important section of thesite needs more impact and be centre-aligned.
Features should come after elevator pitch above but also appeal to authority which isn't on this site.
There is too much information for a splash page. I would move these their own page with visually appealing illustrative graphics, giving only a bit of catch copy on the front page as people’s attention spans are very short and they will not read full sentences or too many elements.
Too much text.
I would bring this later in the funnel for those considering the item not while they're still learning simply as not to overwhelm them with information
More convincing may be needed, possible getting here would trigger an instance of a discount or a prompt for contact/ chatbot etc.
Updated Brand Guidelines
Arial is a bit dull, so I created a modern sans serif style set that might better suit the minimalist, digital aesthetic.
On a website, nothing should go under 16px
New Splash Page Design Proposal
Attention
Interest
Desire
Action
Retention