Jinro Campaign App
This project, produced in collaboration with the 1410 agency, is a 360 solution to a creative campaign I proposed to bring the popular JINRO soju brand to the UK. The piece was researched, directed and designed by me.
Role
Creative Director/ UX Designer
Tools
Figma, Google Ads, Illustrator, Photoshop
Client
1412/ HiteJinro
Year
12/2023
Design Process
1. Research
1-1. Brand Identity
1-2. Audience
1-3. User Persona
1-4. User Survey
2. Drafting
2-1. Application Map
2-2. User Journey Map
2-3. Sketches / Crazy 8’s
2-4. Low Fidelity Wireframing
Final Design
The mockup is interactive, give it a go!