Jinro Campaign App

This project, produced in collaboration with the 1410 agency, is a 360 solution to a creative campaign I proposed to bring the popular JINRO soju brand to the UK. The piece was researched, directed and designed by me.

Role
Creative Director/ UX Designer

Tools
Figma, Google Ads, Illustrator, Photoshop

Client
1412/ HiteJinro

Year
12/2023

Design Process

1. Research

1-1. Brand Identity

1-2. Audience

1-3. User Persona

1-4. User Survey

2. Drafting

2-1. Application Map

2-2. User Journey Map

2-3. Sketches / Crazy 8’s

2-4. Low Fidelity Wireframing

Final Design

The mockup is interactive, give it a go!