Jet2 Holidays: Holidays Where the Heart Is Campaign

Jet2Holidays is a company that offers easy, secure and ABTA and ATOL protected holidays to sunny destinations like Majorca, Tenerife, and Greece with a £60 deposit per person. The brief highlights the company's focus on customer loyalty, which is reinforced by their outstanding service and social media following. The aim is to create a strapline/slogan/big idea that captures the essence of Jet2holidays and its repeat booking proposition, which can inform all their marketing efforts, including three posters that express the strapline.