Adidas Cycling Safety App

Design an Adidas-branded mobile app to support UK adults and families (25-45 y.o.) in cycling, promoting eco-friendly transportation and Adidas cycling gear. The app should address road safety, maintenance, planning, and theft concerns to encourage more people to cycle.

Role
Creative Director/ UX Designer

Tools
Figma, Google Ads, Adobe XD

Client
School of Thought/ Adidas

Year
11/2022

Audience: 25 – 45 & Families interested in cycling

Values: Environment, economical, health, safety

Brand Guidelines

Brand Colours

Logo

Font

Brand Prism

Final Design